Twitter recently reined in its API (Application Programming Interface), effectively cutting off access to its stream by other sites and apps, LinkedIn and Instagram being two of the most notable. The move is financially motivated – Twitter needs to build a solid advertising revenue base, which can only be done if people actually go to Twitter.… Read More
The Los Angeles Times reports on a new survey from Manta, an online forum for small business, which found that, of the 600 small businesses surveyed, 78% use social media in one form or another. The survey also found 58% say they “struggle to find value in using Facebook to promote their businesses or don’t have a page at all” and that “25% of those surveyed said their company website drives the most business for them.”
Which brings me to this article at MarketingProfs – Four Reasons to Jettison the Traditional Website and Go Social – that says small businesses are “dispensing with the traditional website in favor of integrating the most popular social networks right into the website.” While the article doesn’t advocate complete abandonment of traditional websites, it does recommend that companies opt for the use of social sites.… Read More
Having trouble trying to figure out who to follow on Twitter? Here are 15 Twitter follow do's and don'ts:
Dos…
1. Focus your efforts – If you're in sales and marketing, hopefully you've outlined specific target markets based on demographic, psychographic and technographic profiles.… Read More
Four tools every local retailer should put to use are Facebook, Twitter, Yelp and Foursquare. Paul offers a social media starter package which incorporate the use of these four tools. For one price, you get:
Using his “social media that sells” process, Paul will train retailers on how to use these tools to generate repeat traffic into their stores, increase customer loyalty and grow their business.
Cost: $1495 – $995.00 (Limited-time offer)
The starter pak is offered to businesses directly as well as to agencies.… Read More
(Eric Schmidt, Google CEO and Evan Williams, Twitter CEO)
Twitter just hired Dick Costolo to serve as their COO, according to the New York Times. Costolo helped found Feedburner, a company that was sold to whom? Uh, that would be Google of course.… Read More
