Quantity the Enemy of Quality in Facebook and Other Social Networks

Neural map of human brainA recent Harvard Business Review article asked, “Is Facebook To Big to Survive?” It made the assertion that, due to the immensity of its size – nearly 1 billion users – and the volume of connections between users – over 100 billion – that the network could implode around itself.… Read More

Future of Social Networks is in Niche Communities

I’ve had the sneaking suspicion for a while that the future of social networks will not be the huge aggregates such as Facebook and LinkedIn, but in proprietary, vertically-specific online communities. Here are several examples representing a variety of interests and professions:

Will age play a factor in social network advertising success?

Two facts are in evidence: 

1. Advertising in social networks like Facebook doesn't work (doesn't work well at least). Conversion rates are some of the lowest in the industry

2. Social networks are getting older. MySpace and Facebook are seeing growth rates among those 35 and above as some of the fastest.

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Social network profile creation, best 15 minutes you could spend

Fast-Company-Logo_350x92-tm 

Bizzuka recently brought on a new agency partner, Daniels-Brown Communications. In an interview with the owner, Stephen Daniels-Brown, I asked how they came to find us given that they're located in northwest Washington state and we're in southern Louisiana. 

I assumed his answer would be that they found us via search.

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Connecting Google Friend Connect and Typepad Connect

I’ve created an online community on this blog called Friends of CMM (which I invite you to join btw), which includes a couple of widgets from Google Friend Connect, the new service that enables any Web site to have a social component.… Read More