The other day, I was asked by a business owner to make a case for why he should get involved in social media. Here is my response.
1. Search. Social media has bearing on search. Every major search engine uses what’s known as blended search.… Read More
(Image courtesy of We Are CS)
Recently, I spoke with a prospect about my social media marketing services. He chose not to work with me, suggesting that my approach was too tactical and his interest was in someone with more strategic leanings.… Read More
Whether it happened by intention or happenstance, Facebook has become a social media marketing tour de force. With the introduction of a new website designed to attract agencies and marketers – Facebook Studio – the social network has staked its own claim as a marketing platform.… Read More
(Image courtesy of Burns!)
Last Friday, my wife Amie and I went to see James Taylor in concert in Houston. While thoroughly enjoying the music being made by this icon and his band of legendary musicians, a thought struck me related to the discussion we had last week about the value of social media consulting as a profession: Just as a band is made up of individual musicians who each have expertise with particular instruments, within marketing there is a need for specialists with expertise in various disciplines.… Read More
Four tools every local retailer should put to use are Facebook, Twitter, Yelp and Foursquare. Paul offers a social media starter package which incorporate the use of these four tools. For one price, you get:
Using his “social media that sells” process, Paul will train retailers on how to use these tools to generate repeat traffic into their stores, increase customer loyalty and grow their business.
Cost: $1495 – $995.00 (Limited-time offer)
The starter pak is offered to businesses directly as well as to agencies.… Read More
