The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales, is now available for purchase.
In a previous post, I wrote about an ebook that Dr. Paul Marsden, Editor of Social Commerce Today, and I had written entitled The F-Commerce Handbook: 10 Secrets For Unlocking the Sales Potential Of Facebook. (It’s also now available in paperback.) That book was the precursor to a new book that will be available in October entitled The Social Commerce Handbook: 20 Secrets For Turning Social Media Into Social Sales.… Read More
Raising Cane’s, a restaurant chain that started with a single location in Baton Rouge, Louisiana in 1996, sells one thing – chicken fingers. The chain does not sell burgers, fish, or even a variety of types of chicken – just one item cooked in one style, along with a limited selection of sides.… Read More
If you want to be successful in using Facebook for marketing, the key is getting fans and visitors to share your content via the newsfeed. So says Grady Burnett, Facebook’s vice president of global sales and operations, in a USA Today article on the topic: “It’s a matter of trying to encourage your customers to communicate with their friends,” he explained.… Read More
The New York Times has a great article – Small Retailers Open Up Storefronts on Facebook Pages – that contains real world examples of small businesses using Facebook for commerce, a term known as “f-commerce.” The article asserts that small businesses are experiencing greater success than their larger counterparts.… Read More