I just finished watching an HBO series called The Pacific, which recounts in brutal detail some of the hardest fought battles of the Pacific Theatre during WWII. There is a scene, which I’ve clipped from YouTube, where the company commander is speaking to a group of NCOs regarding their role in winning the war.… Read More
I have a love/hate relationship with Walmart.
On the one hand, I admire the company’s business prowess and its efforts to move the needle where social commerce is concerned with its new Walmart Labs division. On the other, coming from a small town I’ve seen first hand the deleterious effect its presence can have on small local business.… Read More
The Los Angeles Times reports on a new survey from Manta, an online forum for small business, which found that, of the 600 small businesses surveyed, 78% use social media in one form or another. The survey also found 58% say they “struggle to find value in using Facebook to promote their businesses or don’t have a page at all” and that “25% of those surveyed said their company website drives the most business for them.”
Which brings me to this article at MarketingProfs – Four Reasons to Jettison the Traditional Website and Go Social – that says small businesses are “dispensing with the traditional website in favor of integrating the most popular social networks right into the website.” While the article doesn’t advocate complete abandonment of traditional websites, it does recommend that companies opt for the use of social sites.… Read More
The other day I had an epiphany.
After years working as a social media consultant, trainer, author and speaker, it finally dawned on me just where my passions lie: it’s in a coalescence of small business, social media, and introducing this medium to emerging markets.… Read More
Four tools every local retailer should put to use are Facebook, Twitter, Yelp and Foursquare. Paul offers a social media starter package which incorporate the use of these four tools. For one price, you get:
- Customized Facebook Fan Page
- Twitter account setup (with customized background)
- Yelp Business Profile
- Foursquare Business Profile
- Two hours of training (hour one, how to update and maintain the sites; hour two, best practices)
Using his “social media that sells” process, Paul will train retailers on how to use these tools to generate repeat traffic into their stores, increase customer loyalty and grow their business.
Cost: $1495 – $995.00 (Limited-time offer)
The starter pak is offered to businesses directly as well as to agencies.… Read More