ClickZ reported on a denim jeans company that that sold 2,000 Groupons in the New York City area by 5 p.m., with seven hours still left in the campaign. They hailed it as a success.
The discount was set at 60 percent, which equated to $75 off the retail price.… Read More
Today's news is all about the economy and how we are in the worst recession since the Great Depression. The company I serve as marketing director, Bizzuka, wanted to put a "recess" to all the negativity and discuss some ways to use the Internet as a cost-effective marketing tool, not only during difficult times, but at anytime.… Read More
I gave a talk today at the Sales and Marketing Executives meeting in Baton Rouge on the topic of using the web to maximize your marketing dollar and presented some cost-effective strategies to market through the recession.
A newly released survey done by Marketing Executives Networking Group of top marketing trends of 2009 indicates that "twice as many marketers are 'sick' of hearing about Web 2.0 and related buzzwords such as 'blogs' and 'social networking' compared to last year’s survey."
The survey goes on to say that "marketers still admit they don’t know enough about it" and that " 67% of executive marketers consider themselves beginners when it comes to using social media for marketing purposes."
This represents real opportunity for true social media marketing consultants, so long as they can make this stuff palatable and speak in layman's terms.… Read More
During BlogWorld and New Media Expo I was fortunate to be included in an interviewee for the Solutions Stars Video Conference, sponsored by Network Solutions. I was excited to be invited for one very specific reason, the video conference is designed to benefit small business looking for marketing intelligence, especially online marketing and social media.… Read More
