Tag Archives: marketing

Social Media Works for Small Business. I Have Proof.

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(Image attributed to Conspiracy of Happiness)

A new survey conducted by Citibank shares some disheartening news: "Few U.S. small businesses have adopted social media outlets such as Facebook and Twitter for business uses."

The survey states that "three-quarters of small businesses say they have not found sites such as Facebook, Twitter and LinkedIn helpful for generating business leads or expanding business." (The survey was done with 500 U.… Read More

Social Media Marketing is Good for Branding, But What About Business Development

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Social media marketing is good for…

  • Improving a company's reputation
  • Spreading the word about its products and services
  • Brand-building 
  • Customer service
  • PR

But, is it useful as a tool for sales prospecting and lead generation? According to a new survey, most small businessowners don't think so. 

A survey of 500 small businesses with less than 100 employees commissioned by Citibank and released just last week revealed that 75 percent of those surveyed don't use social media.… Read More

Facebook Page as part of your digital marketing strategy

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Mashable asks, "Is social media making corporate Web sites irrelevant?" and points to a Facebook Page set up by Vitamin Water. Paul Dunay, in a recent MarketingProfs Daily Fix post, asks,"With Facebook Pages, who needs a Website?"

Following suit, I ask the question, should a Facebook Page be part of your online marketing strategy?… Read More

Short videos from 140 Twitter Conference

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I whipped out my trusty RCA Smallwonder during a couple of conversations at 140 | The Twitter Conference. The first is Diane Michlig talking about the three "mosts" of using Twitter.

This one is of Warren Whitlock and Jen Jantsch, the daughter of Duct Tape Marketing's John Jantsch, discussing lead generation-style marketing (direct response) vs.… Read More

Skittles.com social media experiment, what’s really important

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Yesterday, everyone was buzzing about what Skittles.com has done with its Web site.  Instead of directing people to a traditional destination site, Skittles created what amounted to an online “remote control,” something resembling a widget that resides in the upper left-hand corner of the browser.… Read More