Facebook Business Success Lies with the Newsfeed…and Snake Cakes

Facebook snake cake

If you want to be successful in using Facebook for marketing, the key is getting fans and visitors to share your content via the newsfeed. So says Grady Burnett, Facebook’s vice president of global sales and operations, in a USA Today article on the topic: “It’s a matter of trying to encourage your customers to communicate with their friends,” he explained.… Read More

Small Business Social Media Marketing Starter Pak

  Small business social media starter pak
Four tools every local retailer should put to use are Facebook, Twitter, Yelp and Foursquare. Paul offers a social media starter package which incorporate the use of these four tools. For one price, you get:

  • Customized Facebook Fan Page
  • Twitter account setup (with customized background)
  • Yelp Business Profile
  • Foursquare Business Profile
  • Two hours of training (hour one, how to update and maintain the sites; hour two, best practices)

Using his “social media that sells” process, Paul will train retailers on how to use these tools to generate repeat traffic into their stores, increase customer loyalty and grow their business. 

Cost: $1495$995.00 (Limited-time offer)

The starter pak is offered to businesses directly as well as to agencies.… Read More

Domino’s Pizza Launches Social Media Campaign

DOminosPizza2 Domino's is launching a social media campaign that involves an advertising widget which can be placed on your Facebook profile page or blog.

Here's the kicker. It's tied to an affiliate marketing program that pays a whopping 0.5% every time someone clicks on the widget and places an order.… Read More

Marketing via Facebook Pages

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I've been on a Facebook kick all week, so going to wrap it up with a post that asks a question. But first, let me set it up with some background. 

Let's go back to around 2004/2005 when blogs were the social medium of choice for the most part.… Read More

Authors using Facebook Fan Pages or Groups to market their book

I just created a Facebook Fan Page for The Digital Handshake and, in doing so, spent a great deal of time seeing how other authors are using the vehicle to market their own books. 

Though I did not find that many, I decided to start a list of authors who are either using Fan Pages or Groups.… Read More