I'm reading lots of blog posts about Facebook's acquisition of Friendfeed and a number of bloggers are saying the same thing — it's time to rethink our approach to social media. Here are three examples:
"There's a lesson in Friendfeed's sale for all of us who spend time with social media, interact with customers online, or guide corporate digital outreach.… Read More
The more I think about it, the more I am convinced that Facebook and Twitter are essentials for just about any small business, especially those with a B2C orientation.
Truthfully, I attempt to use social media marketing from a strategic perspective, first understanding the company's marketing goals, determining their target market and figuring out how social media can interlace into the overall marketing mix.… Read More
Mashable asks, "Is social media making corporate Web sites irrelevant?" and points to a Facebook Page set up by Vitamin Water. Paul Dunay, in a recent MarketingProfs Daily Fix post, asks,"With Facebook Pages, who needs a Website?"
Following suit, I ask the question, should a Facebook Page be part of your online marketing strategy?… Read More
Two facts are in evidence:
1. Advertising in social networks like Facebook doesn't work
(doesn't work well at least). Conversion rates are some of the lowest in the industry
2. Social networks are getting older. MySpace and Facebook are seeing growth rates among those 35 and above as some of the fastest.
… Read More
Before I delve into this post, I should mention that, in my previous post I used the term "social media advertising," when, in actuality, it is better stated "social network advertising." Thus, I refer to it here in that manner.
If you're a fan of advertising, raise your hand.… Read More