Tag Archives: f-commerce

F-Commerce: Too Soon to Pass Judgment on Whether It’s Pass or Fail

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Allen Weiner, Research VP at Gartner, has given f-commerce (Facebook commerce) a failing grade. “Of all the pre-fixed commerce trends, none has hit the ground with a thud more than Facebook’s ‘F-Commerce,’” said Weiner. His judgment is based on a survey by youth marketing agency The Beans Group, which found that 91 percent of 16- to 24-year-olds say they are not interested in buying products or services directly through Facebook.… Read More

F-Commerce on the Rise in Spite of Big Brand Abandonment

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F-commerce still on the rise

“Selling through Facebook (f-commerce) is set to be worth £3.1 billion for UK businesses over the next 3 years, according to new research.” That’s nearly $5 billion in US dollars if my calculations are correct. (source: Digital Strategy Consulting)

The research alluded to in the quote was carried out by global market research firm TNS on behalf of e-commerce platform provider Ecwid.… Read More

The Social Commerce Handbook: 20 Secrets For Turning Social Media Into Social Sales

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The Social Commerce HandbookIn a previous post, I wrote about an ebook that Dr. Paul Marsden, Editor of Social Commerce Today, and I had written entitled The F-Commerce Handbook: 10 Secrets For Unlocking the Sales Potential Of Facebook. (It’s also now available in paperback.) That book was the precursor to a new book that will be available in October entitled The Social Commerce Handbook: 20 Secrets For Turning Social Media Into Social Sales.… Read More

From Chicken Fingers to Blow Drys, Niche Wins

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Raising Cane's Chicken Fingers

Raising Cane’s, a restaurant chain that started with a single location in Baton Rouge, Louisiana in 1996, sells one thing – chicken fingers. The chain does not sell burgers, fish, or even a variety of types of chicken – just one item cooked in one style, along with a limited selection of sides.… Read More

Facebook Business Success Lies with the Newsfeed…and Snake Cakes

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Facebook snake cake

If you want to be successful in using Facebook for marketing, the key is getting fans and visitors to share your content via the newsfeed. So says Grady Burnett, Facebook’s vice president of global sales and operations, in a USA Today article on the topic: “It’s a matter of trying to encourage your customers to communicate with their friends,” he explained.… Read More