Chris Brogan has a practice he's used since 2006, that of distilling his goals for the new year into three or four words. Seems like a good one to follow, so I'm giving it a try this year.
- 90% of users are lurkers (i.e., read or observe, but don't contribute).
- 9% of users contribute from time to time, but other priorities dominate their time.
The experience brought with it a number of key takeaways, but the one that sticks with me the most is the impression I get that "new" marketing (i.e., social media marketing) is "becoming mainstreamed."
Note, I did not say "has become mainstream" or even "becoming mainstream." Social media marketing tactics and tools are coming into more popular use to be sure, but I think full integration is still at least a couple of years away if not longer.… Read More
There seems to be a meme going around regarding the idea of personal brand building that leads to corporate brand building. It’s of personal interest to me as that’s what I’m attempting to do at Bizzuka.
Here’s what some thought leaders have to say: