My four goal words for 2009
Chris Brogan has a practice he's used since 2006, that of distilling his goals for the new year into three or four words. Seems like a good one to follow, so I'm giving it a try this year.
Tag Archives: Chris Brogan
Taking advantage of participation inequality in social media
In 2006, well-known Web usability expert Jakob Neilsen, developed the Community Participation Pyramid, otherwise known as the 90-9-1 principle, which states…
- 90% of users are lurkers (i.e., read or observe, but don't contribute).
- 9% of users contribute from time to time, but other priorities dominate their time.
New marketing becoming mainstreamed
Last week I, along with Bizzuka CEO John Munsell and SVP of Sales Charles Lauller attended the New Marketing Summit up in "Bahston." Bizzuka was a sponsor and exhibitor.
The experience brought with it a number of key takeaways, but the one that sticks with me the most is the impression I get that "new" marketing (i.e., social media marketing) is "becoming mainstreamed."
Note, I did not say "has become mainstream" or even "becoming mainstream." Social media marketing tactics and tools are coming into more popular use to be sure, but I think full integration is still at least a couple of years away if not longer.… Read More
Heading to New Marketing Summit in Boston
This week Bizzuka CEO John Munsell, SVP of Global Sales Charles Lauller and I will be heading to Boston for the New Marketing Summit. Bizzuka, the company I serve as internet marketing director, is a sponsor and John will be speaking on a panel dealing with content management systems.… Read More
Personal branding, company branding: What some thought leaders have to say
There seems to be a meme going around regarding the idea of personal brand building that leads to corporate brand building. It’s of personal interest to me as that’s what I’m attempting to do at Bizzuka.
Here’s what some thought leaders have to say:
