Chaney Marketing Group (CMG) provides integrated online marketing solutions built on the concept that quality, optimized content framed within the proper context drives sales conversions.
Three important factors govern the way we market on the Internet:
- Deepened integration between search and social media.
- Increased buyer control over the purchase journey.
- Mainstream use of and reliance on mobile technology.
These factors also govern the types of services CMG provides. Each is tailored to appeal to one or more of these, and are ever present on our minds with every client relationship we enter into. Ultimately, however, the needs of our clients come first and drive the decision-making process when it comes to devising an integrated online marketing plan.
We develop multi-channel, customer-centric content marketing strategies based on the realization that content does not exist in silos. Content, search, social, mobile – each relates to the other and no one channel is necessarily independent of or more important than another. They must all work seamlessly to deliver maximum impact.
What matters to us is what matters to you and to your customers. We focus on creating high-quality content that is optimized, relevant, contextual, and action-oriented.
We want to know your story so that we can help you tell it.
Our process starts by getting to know you – what makes you tick, what you are passionate about, the unique purpose that drives your business endeavors, and the value your products or services bring to the market.
Next, we gain a thorough understanding of your marketing objectives. We then get to know your audience, where they maintain a presence online, and what interests them. Based on those findings, we target them with interesting, actionable content created in a variety of formats distributed through multiple channels. And we’re not satisfied until we know that our efforts have driven the bottom-line results you desire.
We follow a systematic, tested process that is designed to help you:
- Optimize your web presence
- Manage your online reputation
- Become an authority in your industry
- Convert traffic into leads and sales
- Retain customers and grow your business
1. Content marketing strategy development
2. Content marketing production:
- Business blogging
- Feature writing
- Email newsletters
- White papers
- Business guides
3. Social media marketing:
- Social profile creation
- Social content hubs
- Social media management
- Reputation monitoring
4. Web presence optimization including on-page and off-page SEO
5. Online marketing training workshops