Most of my writing these days is done at Practical Ecommerce, an online magazine devoted to helping smaller online businesses grow and prosper. I cover two beats – social media and social commerce. I write weekly feature articles and maintain a blog called The Social Retailer.… Read More
My latest article on Practical Ecommerce…
Trust in word-of-mouth recommendations is at an all-time high. Public relations firm Edleman says in its 2008 Trust Barometer study that “a person like me” is still the most trusted
source for information about a company and its services or products.… Read More
Last week I received an email from Practical Ecommerce publisher Kerry Murdock regarding some changes he was making to the magazine, specfically as it pertained to the way in which it would be published going forward. For me, the news came as a mixed bag of good and bad.… Read More
