“Selling through Facebook (f-commerce) is set to be worth £3.1 billion for UK businesses over the next 3 years, according to new research.” That’s nearly $5 billion in US dollars if my calculations are correct. (source: Digital Strategy Consulting)
The research alluded to in the quote was carried out by global market research firm TNS on behalf of e-commerce platform provider Ecwid.… Read More
In a previous post, I wrote about an ebook that Dr. Paul Marsden, Editor of Social Commerce Today, and I had written entitled The F-Commerce Handbook: 10 Secrets For Unlocking the Sales Potential Of Facebook. (It’s also now available in paperback.) That book was the precursor to a new book that will be available in October entitled The Social Commerce Handbook: 20 Secrets For Turning Social Media Into Social Sales.… Read More
Raising Cane’s, a restaurant chain that started with a single location in Baton Rouge, Louisiana in 1996, sells one thing – chicken fingers. The chain does not sell burgers, fish, or even a variety of types of chicken – just one item cooked in one style, along with a limited selection of sides.… Read More
Most of my writing these days is done at Practical Ecommerce, an online magazine devoted to helping smaller online businesses grow and prosper. I cover two beats – social media and social commerce. I write weekly feature articles and maintain a blog called The Social Retailer.… Read More
