“Parting is such sweet sorrow,” said William Shakespeare. In a sense, parting is what I’ve decided to do with my business.
For years, I’ve been known as the “Social Media Handyman,” a moniker given to me by a friend who said she needed a “handyman” to help her set up a blog.… Read More
If someone is paid to recommend a brand or product, can they be classified as a true advocate? If you ask Rob Fuggetta, founder and CEO of brand advocacy platform provider Zuberance, his answer would be emphatically no.
To Fuggetta, the term “advocate” carries a very distinct connotation. … Read More
I haven't blogged for MarketingProfs Daily Fix in a while, so it was a treat to finally get a topic I felt confident to write about over there. It has to do with balancing your personal brand with your company brand and teaches lessons I learned the hard way.
Here's an excerpt:
"There seems to be a new emphasis on personal branding, especially as it pertains to achieving a balance with the corporate brand.
Yesterday, everyone was buzzing about what Skittles.com has done with its Web site. Instead of directing people to a traditional destination site, Skittles created what amounted to an online “remote control,” something resembling a widget that resides in the upper left-hand corner of the browser.… Read More
