Category Archives: Blogging

It’s time for a sponsored conversations summit

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Moneyblog

After waging a small war on pay-per-post for years, I’ve come to the conclusion that sponsored conversations, as they’re now being called, is a blogging business model that is not going away.

Forrester seems to think so anyway, having just completed a report on the topic, reaching the conclusion that “this practice will take its place alongside public relations and advertising activities in the blogosphere.” That’s a pretty bold assertion, don’t you think?… Read More

Maximize your marketing dollars during the recession

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Nine ways to maximize your marketing dollars during the recessionToday's news is all about the economy and how we are in the worst recession since the Great Depression. The company I serve as marketing director, Bizzuka, wanted to put a "recess" to all the negativity and discuss some ways to use the Internet as a cost-effective marketing tool, not only during difficult times, but at anytime.… Read More

Do you have a social media system?

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social media system

A couple of weeks ago John Jantsch, the Duct Tape Marketing guy, tagged me along with a number of others in a note saying that he had written a blog post outlining what he referred to as his "intra-daily, daily, weekly and monthly social media routine or system" and suggested that we follow suit.… Read More

Leili McKinley, a blogger you should be reading

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Leili_mckinley
If you are at all interested in social media marketing, especially as it relates to branding, there is a blogger you should be reading, Leili McKinley.

I found out about Leili via a comment she left in response to my post, Does social media have to be either marketing or pr?… Read More

Corporate blogs, trustworthy or not. Depends on who you ask.

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Which is true?

Consumers trust company blogs less than any other channel.

or

Blogs have long had an avid following, but corporations are finding that blogs can be a secret sauce to building solid relationships with their customers.

Depends on who you ask, Forrester or eMarketer.

… Read More