I just finished watching an HBO series called The Pacific, which recounts in brutal detail some of the hardest fought battles of the Pacific Theatre during WWII. There is a scene, which I’ve clipped from YouTube, where the company commander is speaking to a group of NCOs regarding their role in winning the war.… Read More
The Los Angeles Times reports on a new survey from Manta, an online forum for small business, which found that, of the 600 small businesses surveyed, 78% use social media in one form or another. The survey also found 58% say they “struggle to find value in using Facebook to promote their businesses or don’t have a page at all” and that “25% of those surveyed said their company website drives the most business for them.”
Which brings me to this article at MarketingProfs – Four Reasons to Jettison the Traditional Website and Go Social – that says small businesses are “dispensing with the traditional website in favor of integrating the most popular social networks right into the website.” While the article doesn’t advocate complete abandonment of traditional websites, it does recommend that companies opt for the use of social sites.… Read More
“Selling through Facebook (f-commerce) is set to be worth £3.1 billion for UK businesses over the next 3 years, according to new research.” That’s nearly $5 billion in US dollars if my calculations are correct. (source: Digital Strategy Consulting)
The research alluded to in the quote was carried out by global market research firm TNS on behalf of e-commerce platform provider Ecwid.… Read More
Why start a company when you can start a movement.
That was the inspiration for the latest post on my blog The Social Retailer over at Practical Ecommerce. It has to do with a "movement" known as The Small Business Web.
A couple of years ago the folks at CRM software provider Batchblue had an idea — bring together "like-minded, customer-obsessed software companies to integrate our respective products and make life easier for small businesses."
From that idea grew a movement known as The Small Business Web (TSBW), a clearing house of resources perfectly suited to the needs of small business, especially small-small business.
Pat Kitano is one of the smartest people I know. I met Pat years ago during my Blogging Systems days when my business partner Richard Nacht and I were trying to convince the real estate industry that blogging was THE thing to do.… Read More
