Every few years I have to reinvent myself, at least where my business is concerned.
For example, when I started doing online marketing in 1996 my focus was on web design, so I called myself a web designer. Later, I added email marketing, affiliate marketing and SEO to my skill set and adopted the title online marketer.… Read More
A term that continues to appear in front of my reading glass adorned eyes is “freelance.” I don’t know if the universe is trying to tell me something, but, as a soloentrepreneur, it’s a term to which I feel a need to pay attention.… Read More
The use of social media to produce social good has long been a theme of mine, yet one that's been on the back-burner for quite a while.
In the weeks following Hurricane Katrina, I basically devoted my blog to sharing news and information about where resources could be found.… Read More
Andy Sernovitz, the master of all things word-of-mouth marketing, is doing something that's worth mine and your time and attention.
He's using social media and the viral ability both it and WOM gives us to raise funds to dig water wells in third-world countries.… Read More
