This is the third in a weekly series of excerpts from my book, The Digital Handshake. It deals with the topic of niche marketing. — Paul Chaney
In times when marketing budgets are tight, finding ways to 1) improve the targeting of your message so that it reaches only the audience you want to reach, 2) increase the relevance of that message so that it resonates with that audience, and 3) trim the fat on wasteful spending is of utter importance.
Target Your Audience
One amazing characteristic the Internet offers is the ability to thinly-slice targeted audience segments.… Read More
I wanted to close this week by referencing a post written by uber-marketer Seth Godin titled "The distraction, the tail and the dog" in which he outlines the core of what makes a business run, "making sales, delivering on promises, overcoming the Dip and shipping." There's really nothing sexy about any of that.… Read More
As my business continues to grow, I'm taking a close look at the types of services I offer. Currently, the focus is on Internet marketing consulting with a particular emphasis on social media (me and about 1,000 other people these days).… Read More