Local Small Business Trumps Walmart on Facebook – Score One for the Little Guys

Walmart Local Facebook Page

I have a love/hate relationship with Walmart.

On the one hand, I admire the company’s business prowess and its efforts to move the needle where social commerce is concerned with its new Walmart Labs division. On the other, coming from a small town I’ve seen first hand the deleterious effect its presence can have on small local business.… Read More

Quantity the Enemy of Quality in Facebook and Other Social Networks

Neural map of human brainA recent Harvard Business Review article asked, “Is Facebook To Big to Survive?” It made the assertion that, due to the immensity of its size – nearly 1 billion users – and the volume of connections between users – over 100 billion – that the network could implode around itself.… Read More

RIP Facebook FBML Static Page Apps

Last Wednesday, Facebook announced that it will close the final curtain on FBML Static Page apps as of December 5. Here’s the official statement:

“We removed FBML in July of this year so any FBML code that was being used in the Static FBML Page app would have stopped working at that time.Read More

F-Commerce: Too Soon to Pass Judgment on Whether It’s Pass or Fail

Allen Weiner, Research VP at Gartner, has given f-commerce (Facebook commerce) a failing grade. “Of all the pre-fixed commerce trends, none has hit the ground with a thud more than Facebook’s ‘F-Commerce,’” said Weiner. His judgment is based on a survey by youth marketing agency The Beans Group, which found that 91 percent of 16- to 24-year-olds say they are not interested in buying products or services directly through Facebook.… Read More

F-Commerce on the Rise in Spite of Big Brand Abandonment

F-commerce still on the rise

“Selling through Facebook (f-commerce) is set to be worth £3.1 billion for UK businesses over the next 3 years, according to new research.” That’s nearly $5 billion in US dollars if my calculations are correct. (source: Digital Strategy Consulting)

The research alluded to in the quote was carried out by global market research firm TNS on behalf of e-commerce platform provider Ecwid.… Read More