Thinking about writing a business book? As the author or co-author of four books, I have some insight into what publishers look for when considering a new title.
1. Authority on the subject. Publishers want to know that you can deliver on the promise of providing helpful information, expert analysis and insight.… Read More
In a previous post, I wrote about an ebook that Dr. Paul Marsden, Editor of Social Commerce Today, and I had written entitled The F-Commerce Handbook: 10 Secrets For Unlocking the Sales Potential Of Facebook. (It’s also now available in paperback.) That book was the precursor to a new book that will be available in October entitled The Social Commerce Handbook: 20 Secrets For Turning Social Media Into Social Sales.… Read More
Raising Cane’s, a restaurant chain that started with a single location in Baton Rouge, Louisiana in 1996, sells one thing – chicken fingers. The chain does not sell burgers, fish, or even a variety of types of chicken – just one item cooked in one style, along with a limited selection of sides.… Read More
It’s time to let the proverbial cat out of the bag. Along with Dr. Paul Marsden, editor of Social Commerce Today, I’ve just written a new ebook called The F-Commerce Handbook: 10 Secrets for Unlocking the Sales Potential of Facebook, published by McGraw-Hill.… Read More
One of the questions I’m often asked is, “How do I manage the time it takes to engage in social media?” I’ve run across a couple of resources lately that address that issue, stating that you can do it in as little as 30 minutes per day.… Read More
