I’ve reached some conclusions about marketing in the digital age, especially as it applies to social media, and I’d like to share those with you.
1. Social Media Isn’t About Marketing.
That may sound really disingenuous coming from someone who has made his living writing books and articles about social media marketing, as well as helping clients and workshop attendees learn to use it for that purpose.… Read More
“Parting is such sweet sorrow,” said William Shakespeare. In a sense, parting is what I’ve decided to do with my business.
For years, I’ve been known as the “Social Media Handyman,” a moniker given to me by a friend who said she needed a “handyman” to help her set up a blog.… Read More
This is a guest post from Alex Clifford, Content Marketing Executive at Virally, a company that empowers marketers to run hosted content marketing campaigns, make content more social, and gain deeper insights when their content goes viral.
The internet is an ocean.… Read More
Mounting evidence supports a conjecture that I’ve held to for some time – by and large daily deals for small businesses don’t work.
If you don’t believe me, then believe Bloomberg, which reported on a survey run by Manta, the small business listing service, that found of its 1,087 members surveyed 82 percent do not intend to run daily deal promotions this year, and only three percent said such campaigns garnered any repeat business.… Read More
Every few years I have to reinvent myself, at least where my business is concerned.
For example, when I started doing online marketing in 1996 my focus was on web design, so I called myself a web designer. Later, I added email marketing, affiliate marketing and SEO to my skill set and adopted the title online marketer.… Read More