Effective marketing in the digital age mandates that you create engaging content for your customers, prospects, and social network fans and followers to consume.
First, let’s define what we mean by “content.”
Content can be anything – Facebook status updates, Twitter tweets, videos, images, or blog posts.… Read More
Problem #1: Attention. We all want it, but there’s not nearly enough of it to go around.
Problem #2: Information overload. There’s plenty of information. Too much of it, in fact, which leads us back to problem #1. We don’t have the time to pay attention to everything.… Read More
I was googling the phrase “social media consultant” tonight and was shocked to find that a blog post I wrote nearly five years ago – Just What is a Social Media Consultant Anyway? – still returns reasonably well in SERPs. It
shows was showing up on the 2nd page of returns for the above keyword.… Read More
WordPress All-In-One For Dummies has just been released. You can buy via Amazon, Barnes & Nobles, or wherever books are sold…more or less.
Authoring duties were shared by several well-known “WordPressistas,” including the venerable Lisa Sabin-Wilson, author of WordPress For Dummies and BuddyPress For Dummies, Cory Miller, founder of iThemes, Kevin Palmer and Andrea Rennick.… Read More
"Marketing's New Rage: Brands Sponsoring Influential Bloggers"
That's the headline of a recent article at WWD.com which has to do with brands sponsoring bloggers.
"Barneys New York, Gap, Coach and other big brands are collaborating with bloggers to create new and controversial forms of advertising for a more social age.
… Read More