Rebranding from the Social Media Handyman to Chaney Marketing Group 1


Rebranding from Social Media Handyman to Chaney Marketing Group

“Parting is such sweet sorrow,” said William Shakespeare. In a sense, parting is what I’ve decided to do with my business.

For years, I’ve been known as the “Social Media Handyman,” a moniker given to me by a friend who said she needed a “handyman” to help her set up a blog. I volunteered, the title was conferred, and because I’m somewhat blue collar, it felt like a good fit, so I adopted it.

However, both social media and I have taken a turn. Social media is now more or less an accepted part of an integrated marketing approach. It has found its place among SEO, PPC, email, demand generation and other forms of online marketing.

I’ve tried to evolve along with it and am now to a point similar to where I was back in 2005, when I formed a boutique agency known as Radiant Marketing Group. In those days I referred to myself as an “Internet marketing consultant” and darned if I’m not doing so again, yet with a slight twist.

Much is being made these days of content marketing. Clearly, content is what drives the Internet and my approach over the past few years, though focused primarily around social media, was very content-centric. That’s the direction I want to take what I’m now calling Chaney Marketing Group.

From a business development standpoint, it’s a step beyond seeing myself as a subject matter expert and individual resource. That got me this far, but in 2013, I feel compelled to grow my business into something that’s bigger than just me as an individual.

At the same time I didn’t want to take my name completely off the shingle; hence the new brand, which builds on my personal brand reputation combined with a description of what it is I do – marketing. (The “group” will evolve over time, or so I hope.)

Needless to say, this decision was not easy in coming. I wrestled for a long period over whether to retain my current standing or strive to build something bigger. The latter won out and I’m glad the struggle is over. I know what I want to do, who I want to target, and some idea of how to get there. I succor your support and encouragement.

It will take a few days (dare I say “weeks”) to make the necessary changes to this site in terms of design and content (mainly it’s my services that will change), so please be patient.

In the meantime, consider this a “soft launch” of the new Chaney Marketing Group!


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