The other day, I was asked by a business owner to make a case for why he should get involved in social media. Here is my response.
1. Search. Social media has bearing on search. Every major search engine uses what’s known as blended search. That means search engines don’t just pull from traditional websites, but from various types of media – YouTube, Flickr, blogs, social networks and the like. If you don’t have a presence in those places, you will have less ubiquity.
2. Customers. Whether you use social media or not, it’s a safe bet your customers do. They are talking about you, your products and services on sites like Facebook, Twitter, Yelp and others. If they are not doing it now, they soon will.
3. Competitors. If you’re competition isn’t using social media, at some point they will. Why find yourself drowning in a red ocean when you can get ahead of the competition and gain first-mover advantage.
4. Personalized marketing. Social media is a return to what Toby Bloomberg once referred to as a “corner grocer” relationship where you know your customers by face and name, rather than just a digit on a spreadsheet. Social media is not one large city, but a connected collective of many small communities.
5. Facebook. The social network is the
500 600 million pound gorilla in the room. It seems like everyone is on it and its growth continues unabated.
There are many more reasons I could have given, but I felt those five represented a strong enough argument to make my point. What other reasons can you think of that could be used to make an even stronger case for social media?