I haven't blogged for MarketingProfs Daily Fix in a while, so it was a treat to finally get a topic I felt confident to write about over there. It has to do with balancing your personal brand with your company brand and teaches lessons I learned the hard way.
Here's an excerpt:
"There seems to be a new emphasis on personal branding, especially as it pertains to achieving a balance with the corporate brand. If you work for a company, should you focus on personal branding or keep the corporate brand at the forefront?"
You would think that answer would be plain and, obviously, the latter. But, it's more complicated than that.
I provide five guidelines for employers and four for employees. Mostly, they are just good old common sense, but still worth reading if you have the time.
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