Why start a company when you can start a movement. 

That was the inspiration for the latest post on my blog The Social Retailer over at Practical Ecommerce. It has to do with a "movement" known as The Small Business Web. 

A couple of years ago the folks at CRM software provider Batchblue had an idea — bring together "like-minded, customer-obsessed software companies to integrate our respective products and make life easier for small businesses."

From that idea grew a movement known as The Small Business Web (TSBW), a clearing house of resources perfectly suited to the needs of small business, especially small-small business.

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