The hiatus is over. The Digital Handshake manuscript has been submitted to Wiley and has officially entered the production phase.
However, I'm finding myself to be devoid of anything to say, which explains why this and other blogs have gone untended for some time now. It's as if everything I have to say is in the book. Plus, I'm tired. It's going to take a while to gear back up.
This hiatus has given me time to reconsider the way I publish information. Historically, I've commited everything to my blogs. However, lately I've thought about revising that strategy to something on this order:
1. Once per month write a longer, better researched, more insightful article focused on a major theme. It will show up as a blog post, but will be syndicated across a number of properties, including Bizzuka, and be distributed via email as well.
2. Once or twice per week write shorter, more practical blog posts on each of the blogs. You know, "Seven Ways…," "Three Keys…," that sort of thing. Still thoughtful and researched, but not as extensively.
3. Tweet daily. Truth is, I don't have time to write extensive content on a regular basis and there is no "should" or "ought," that demands that I do. So, I'm going to give this a try and see how well it works.
Love to know what you think.
I think that is a great way to go about blogging. The shorter posts make it easier on yourself to write them and you don't feel the pressure of writing some huge, elaborate post. Besides, most people don't have time to read long posts on a regular basis. In addition, informing your reads of how many points such as "three points to …" makes it easier for your readers to follow your thought processes and retain the info you presented to them.
Paul,
I am in complete agreement, I have yet to put together an official strategy, but I agree with the overall concept tremendously.
Chris Garrett spoke about this same thing at a conference he called your long posts your "Flagship Content". I also agree with Elizabeth that people don't always want to read long posts on a regular basis.
Congrat's on your book.
VickyH
http://RemarkableParents.com
I think this is the most clear, succinct, description of an effective—and manageable—strategy I have seen to date. I think we all know that each of these prongs were important, but we are often all over the map in terms of priority, focus etc. The full spectrum of a larger, well researched piece (perhaps worked on over the course of one's normal week) and the daily Tweet would seem to fit into most of our schedules and allow us to meet our goals. Excellent.