If you are at all interested in social media marketing, especially as it relates to branding, there is a blogger you should be reading, Leili McKinley.
I found out about Leili via a comment she left in response to my post, Does social media have to be either marketing or pr? I had not heard of her previously, but the import of her comment caused me to investigate her further. And what I found literally floored me.
Here is a blogger who is obviously well-acquainted with her subject matter and who has the unique ability to convey a lot of information in relatively few words. In fact, none of her posts exceed more than a few paragraphs.
A famous quote attributed to Blaise Paschal says, "I have made this letter longer than usual, because I lack the time to make it short." Leili has that unique ability to concentrate her thoughts and communicate them succinctly and clearly. Not many people I know are blessed with that gift.
I used to think that, if someone could write reams about a given subject, that must mean they're truly knowledgeable. Now, I think the opposite is more in keeping with the truth… that is if Leili McKinley is any example.
You know I don't often rave about bloggers, but Leili is one I've added to my list of must reads. You should as well.
PS: Leili is managing partner of business consulting firm Soaring Phoenix.